Marketing dictionary in english. 2015.
emotional appeal — The attempt by advertising to stir up negative or positive emotions to motivate a purchase. Much marketing and advertising is geared to creating fear, guilt, shame, love, pride, or joy in the potential customer rather than evoking dispassionate… … Big dictionary of business and management
Appeal to emotion — is a fallacy which uses the manipulation of the recipient s emotions, rather than valid logic, to win an argument. This kind of appeal to emotion is a type of red herring and encompasses several logical fallacies, including: * Appeal to… … Wikipedia
appeal */*/*/ — I UK [əˈpiːl] / US [əˈpɪl] noun Word forms appeal : singular appeal plural appeals 1) a) [countable] an urgent request for people to give you something that you need such as help, money, or information appeal for: The police have renewed their… … English dictionary
appeal — ap|peal1 [ ə pil ] verb *** 1. ) intransitive to make an urgent request for people to give you something that you need such as help, money, or information: appeal (to someone) for something: They re appealing to local businesses for sponsorship… … Usage of the words and phrases in modern English
emotional — adj. 1 of or relating to the emotions. 2 (of a person) liable to excessive emotion. 3 expressing or based on emotion (an emotional appeal). 4 likely to excite emotion (an emotional issue). Derivatives: emotionalism n. emotionalist n. emotionality … Useful english dictionary
Appeal to ridicule — Appeal to ridicule, also called the Horse Laugh [ [http://www.nizkor.org/features/fallacies/appeal to ridicule.html Nizkor Project Appeal to Ridicule] ] , is a logical fallacy which presents the opponent s argument in a way that appears… … Wikipedia
Emotional Design — is both the title of a book by Donald Norman and of the concept it represents. The main issue is that emotions have a crucial role in the human ability to understand the world, and how they learn new things. For example: aesthetically pleasing… … Wikipedia
appeal — {{Roman}}I.{{/Roman}} noun 1 attraction/interest ADJECTIVE ▪ considerable, great, growing, obvious, powerful, special, strong ▪ immediate, i … Collocations dictionary
appeal — I n. request request for review 1) to make an appeal 2) (legal) to file, lodge, make; lose; win an appeal 3) (legal) to take an appeal to a higher court 4) (also legal) to deny, dismiss, reject, throw out an appeal 5) a desperate, urgent;… … Combinatory dictionary
emotional — adj. VERBS ▪ be, feel, look, sound ▪ become, get, grow ▪ He got very emotional during the speech … Collocations dictionary
